Aimed at Small Businesses, the live webcasts provide valuable information to Small Business owners on the fundamentals of online search marketing. Navigating the internet and social media can sometimes be challenging and small business owners often struggle with weighing the costs of online marketing with the benefits and returns to their businesses. These webcasts are designed to help small business owners understand how customers and potential customers behave online and how to maximize online presence through Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Viewers are also introduced to concepts like the "virtual self" vs. the "physical self" and explore the importance of understanding the difference between the two when designing and marketing websites.
The webcasts are being held in three cities across Canada; Toronto, Vancouver and Montreal. Each webcast features three industry leading speakers including Leonard Brody, Business visionary & entrepreneur and Bill Barnes, VP of Business Development for Mediative.