Unikron Inc Newsletter
October 4th, 2011
The Biggest Launch in Chevrolet's History!

Chevrolet Launch Live

Unikron is streaming the biggest launch in Chevrolet's history. Live on October 4th, 2011!

Less than three years after its parent company almost disappeared, Chevrolet Canada is launching three new cars this week with an ad campaign so large that it will be virtually impossible to avoid.

Click here to view the live Chevrolet Launch!

Stretching across all of the national broadcast and specialty television networks, with complementary buys on high-traffic Web portals including MSN.ca, Yahoo.ca, Sympatico.ca, and a one-day takeover of YouTube's Canadian homepage, the campaign seeks to buff Chevrolet's tarnished brand by introducing the turbo-charged subcompact Sonic, the family-friendly Orlando crossover, and the brand's highly anticipated electric-and-gas Volt.

"It's the biggest launch in Chevrolet's history," said Mike Speranzini, the director of advertising and communications for General Motors of Canada Ltd. "By the time you're eating Thanksgiving dinner next weekend, our estimate is 95 per cent of Canadians (18 years and older) will have been exposed to Sonic, Orlando, and Volt."

For more information click here or contact Ben Marino at ben@unikron.com

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